Fairdeal & Ashley Furniture are one of Kenya's top furniture brands. So when they wanted to roll out a sale campaign, we knew they needed something that would immediately grab eyeballs, and be remembered long after the sale was done. 

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For this, we named the offer 'The Wild Sale' - because that's exactly what it was - wild. Up to 50% off on furniture is not something Kenyans find every day.

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Then, we decided to take the metaphor further - by actually using members of the wild - lounging and gathering around our furniture.

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The campaign stood out because it featured wild animals breaking out of their natural behaviour, thereby underlining the comforting power of our furniture.