HauteSpot
Brand Launch
Category
Commercial Spaces
Title
Feeling Haute Yet?
Year
2024
Details
HauteSpot is among the most sophisticated business centres in Dubai. As a result, their branding, positioning, packaging, and launch campaign had to be no less.
Approach & Execution
When our client came to us, all he knew was that he was launching a business centre in Dubai. He needed everything - from a brand name, identity and space design, to a brand strategy, website, and launch campaign.
Considering the competitive landscape, we wanted to build this brand on something that couldn’t be replicated in minutes. Something bigger than just amenities.
So, we took inspiration from the buzzing city of Dubai itself. Dubai is a cosmopolitan,
smart, sophisticated, ‘chin-held-up’ kind of place. That’s exactly what our campaign
is, as well.
From the Client - Jagdish Kandpal
“It's refreshing to collaborate with Human on our emerging brand. Their creative and branding efforts are already creating a strong foundation for us, capturing the essence of our brand and building anticipation among potential customers.”