top of page
profile logo-38.jpg

Human Global

Typeface Design

Human Typeface Case Study 01.mp4

Category

Creative Agency

Title

Humanish

Year

2026

Objective

We wanted to create an identity system that reflects the true spirit of our name - Human. But most fonts are typically too structured, consistent, and precise. People aren't like that. So we decided to create our own typeface - one that's less frigid, and more felt.

Approach

We started off by finding our enemy - rigidity.

Designed each letter to taper, bend, and flow unpredictably.

Created 2D and 3D renditions of the alphabet.

Used it as a key design element across our stationery, presentations, announcements, and social.

HG Typeface-03.jpg

Marketers' Excellence Awards 2026 Winner

Best Typography Design - Gold

HG Typeface-02.jpg
HG Typeface-04.jpg
HG Typeface-05.jpg
HG Typeface-06.jpg
HG Typeface-09.jpg
HG Typeface-10.jpg
HG Typeface-07.jpg
HG Typeface-08.jpg
bottom of page