Fairdeal & Ashley

A branding innovation wherein air travellers flying into Nairobi were guided to the nearest Ashley & Fairdeal Furniture store - to claim an additional discount on their next purchase.

 

The offer was printed in a signature ticket-style on the back of their boarding pass, ensuring this wasn't something passengers could just throw away before they landed.

 

This creative became the talk of the town, and raised the bar for airline branding and innovation across the country.