HRD Antwerp

HRD Antwerp is more than just Europe's leading authority in diamond grading. They carry a heritage that goes back over five hundred years, all the way to the 1500s.

​

But this heritage alone isn't enough to succeed in today's competitive world. Reason why they wanted to refresh their identity and communication systems. 

​

So when we hit the drawing board, we knew we wanted to design something that stands out in today's clutter, without losing the soul of the brand. 

​

As a result, we retained one of the key elements of their logo - a soft twinkle of trust - and designed the entire visual system around it - extending from their stationery and merchandise to their social and offline communications.